ad-tech London
I am on my way back to Leipzig now. Early at the airport – just in case. Would like to use the Internet to get some work done however 6 GBP an hour seems a little exaggerated. So I just prepare this little update on the situation.
Now that I know there are a few people reading this I intent to find the time for keeping this blog up tp date more frequently.
On Wednesday as well as Thursday I visited the ad-tech in London Kensington. It has been quite a nice show however no way to be compared to last week’s OMD in Germany.
A lot of small exhibitors in even smaller boothes tried to get themselves a name in the business (loads of search engines). Also most of the affiliate networks (only the affiliates seemed to be missing) were present. From the biggest networks I suppose only Buy.at and PaidOnResults didn’t have a stand.
Only twenty minutes after I arrived on the first day already three networks came to us to introduce themselves. Have things changed?
In summary it’s been quite interesting with many leads regarding shop partnerships and I think I was able to improve our relationship with the networks we are working with.
For pictures please visit my/our affiliate blog.
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[…] I remember really well two online marketing get2gethers which were really different from each other. The first one took place in Düsseldorf, Germany in the middle of September. Back then I still was the affiliate manager at Spreadshirt. As always keeping my eyes open for affiliates that might be interesting for our programme. There weren’t too many however apart from some affiliates whose business it was to recruit other affiliates the majority would call themselves SEO. I think those people can generate a lot of sales. They don’t seem so interested in the t-shirt business as there’s less money to make than elsewhere but I’d say just give it some time until the more profitable markets become too competitive. Anyway, only one week later I got the great opportunity to attend the ad-tech as well as the famous a4u get2gether in London. Guess what: not even once I heard the word ‘SEO’. Instead everyone seemed to be into PPC. In the end I barely bothered asking as the answer would have been PPC anyway. I was pretty disappointed about that as I knew we already had some PPC affiliates promoting and there’s only a very limited number of positions on Google and Yahoo. Now I’m back to this subject. Since I launched my UK coupon website recently but haven’t done anything to push it in the search engines I thought it might be time to check out the backlink structure of my competitors. I have checked out like 7 or 8 already and onle two of them have at least some serious backlinks at all. All the others don’t seem to care at alle. Nothing that deserves to be called a backlink structure. Of course this is good news for me and it might explain why I’m satisfied with my rankings already (although I also expect it to be a newbie bonus from Google). I’m gonna focus more on the UK site. I’d need more time to do it properly but for starters I’ll just do my best with the resources given and I’m pretty confident that I’ll be able to make some additional pocket money. Btw, I don’t know many UK SEO blogs either (if any at all). […]
By Patrick Hundt .com » Blog Archive » PPC mentality in UK on 01.13.07 11:04 pm
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