Recently I’ve found this old but pretty cool Wordpress plugin. It creates an individual meta description tag for each post and page. In order to avoid supplemental hell it’s important to assign unique description tags to every page on your website.
It’s also really simple to install: upload the .php file to your plugin folder, activate the plugin and delete the previously used meta tag from your header.php. Done.

Recently I stumpled upon an old copyblogger entry that seems quite interesting to me. It shows you how to get backlinks to your blog by optimizing the title of your posts. This will not only attract more readers but might also make it more likely that other bloggers link back to that post with a catching title.
Actually it’s quite simple stuff that is suggested but still I think that many bloggers are not aware of it when updating their blogs (me included). Therefore, here you go: ten headlines that should capture people’s attention.

1. Who Else Wants [blank]?
2. The Secret of [blank]
3. Here is a Method That is Helping [blank] to [blank]
4. Little Known Ways to [blank]
5. Get Rid of [problem] Once and For All
6. Here’s a Quick Way to [solve a problem]
7. Now You Can Have [something desirable] [great circumstance]
8. [Do something] like [world-class example]
9. Have a [or] Build a [blank] You Can Be Proud Of
10. What Everybody Ought to Know About [blank]

Of course that’s not a complete list of what works but I think it’s worth keeping them in mind. Might even help to write a focused article.

I remember really well two online marketing get2gethers which were really different from each other. The first one took place in Düsseldorf, Germany in the middle of September. Back then I still was the affiliate manager at Spreadshirt. As always keeping my eyes open for affiliates that might be interesting for our programme. There weren’t too many however apart from some affiliates whose business it was to recruit other affiliates the majority would call themselves SEO. I think those people can generate a lot of sales. They don’t seem so interested in the t-shirt business as there’s less money to make than elsewhere but I’d say just give it some time until the more profitable markets become too competitive.
Anyway, only one week later I got the great opportunity to attend the ad-tech as well as the famous a4u get2gether in London.
Guess what: not even once I heard the word ‘SEO’. Instead everyone seemed to be into PPC. In the end I barely bothered asking as the answer would have been PPC anyway. I was pretty disappointed about that as I knew we already had some PPC affiliates promoting and there’s only a very limited number of positions on Google and Yahoo.
Now I’m back to this subject. Since I launched my UK coupon website recently but haven’t done anything to push it in the search engines I thought it might be time to check out the backlink structure of my competitors. I have checked out like 7 or 8 already and only two of them have at least some serious backlinks at all. All the others don’t seem to care at alle. Nothing that deserves to be called a backlink structure. The websites themselves aren’t optimised either (as far as I can tell). Of course this is good news for me and it might explain why I’m satisfied with my rankings already (although I also expect it to be a newbie bonus from Google).
I’m gonna focus more on the UK site. I’d need more time to do it properly but for starters I’ll just do my best with the resources given and I’m pretty confident that I’ll be able to make some additional pocket money.
Btw, I don’t know many UK SEO blogs either (if any at all).

Philipp Lenssen just published a very good article that targets webmasters who just like to begin optimizing their websites for search engines. It’s worth a read.

I’d like to share this useful little information with you. It had been posted by Max (it’s in german) a few days ago. He describes how to get PageRank 1-3 back links for free and with a reasonable effort.
There are quite a few expired Wordpress subdomains out there that still have some PR because other websites still link to those former blogs. The only question would be: how to find those expired domains?
It’s easy: try to access a non-existing Wordpress blog like dfmwrqrsa.wordpress.com. At the bottom of the page you’ll see the following message:

The blog you were looking for, dfmwrqrsa.wordpress.com doesn’t exist but you can create it now!

Now go to Google and just type in: “The blog you were looking for,” “doesn’t exist but you can create it now!” Google will find you all those expired blogs that still have back links or did have back links before. If they didn’t have back links Google wouldn’t be able to find them. Now just check the blogs back links to see if it’s worth registering it with a back link check tool.

To save you some time: it’s not worth looking now as Max, me and some other people already registered the most juicy blogs. However there will be more soon (Wordpress blogs expire all the time). Therefore it’s definitely worth to have a look every now and then.

Btw, the same principle works with .tk domains.

This is what you have to give Google: site:.tk “This domain is still available”