Several updates have been made within the past few days.

Adjustments to the quality score algorithm:

Transparency: advertisers are now able to see their keywords minimum bids as well as a rough evaluation of the quality score (such as high, low and mediocre) in a separate column. You can select this column by clicking ‘Customize Columns’ in one of your ad groups.

Quality: As long as Google wasn’t able to collect data on the quality of a landing page the advertiser is benefited with a lower minimum bid. Also the algorithm in general has been improved.

I’m not too happy about the quality part as - again - my websites seem to be suffering from a low quality score for a lot of the keywords. So far all the quality score updates had only affected me temporarily. Let’s hope it stays that way.

Pause Keywords and ad creatives

As of yesterday advertisers can pause keywords and ad creatives. Before you could only delete them which used to be a bit annoying.